I was brought on to this project to help UNICEF and Moment Factory come up with a name for an experiential music event. After many rounds of brainstorming and countless names nixed, I came up with Heart Strings - which struck a chord (sorry, had to) with everyone.

Heart Strings is a multimedia experience using interactive features, mesmerizing lighting effects, and immersive soundscapes to fuel a song amplifying the voices of children worldwide-fostering connections with child-centric causes supported by UNICEF.