Experienced freelance copywriter with over 15 years of expertise in agency and client-side roles across the tech, healthcare, e-commerce, and gaming industries. Specializing in crafting results-driven messaging, I create impactful copy and compelling headlines that elevate brand presence through social channels and experiential events.
experience
2020 - present
FREELANCE CREATIVE DIRECTOR
Clients include Meta, UNICEF, Credit Karma, Amazon, Zappos, Curology.
2016 - 2020
TRUECAR, SANTA MONICA
associate creative director, copy
2015- 2016
FREELANCE
72andSunny, Saatchi &Saatchi, R/GA, Troika, MTV
2013 - 2015
RPA, SANTA MONICA
senior copywriter, honda
2013
MEDIA ARTS LAB, LOS ANGELES
senior copywriter, apple
2011 - 2013
MTV, NEW YORK
senior writer, on-air promos
2007 - 2011
PUBLICIS, NEW YORK
copywriter
2005 - 2007
MJZ, LOS ANGELES
production assistant
education
art center college of design, pasadena ca
bfa, advertising
carolinelee@me.com
www.linkedin.com/in/leecaroline
www.workingnotworking.com/carolinelee www.instagram.com/lola_c_lee