We orchestrated a first-of-its-kind mixed reality jam session, where accomplished creators learned to play the piano, live, in front of an intimate audience during Art Basel - demonstrating the power of Meta technology. The session was capped off with a performance by Grammy Award winning artist Victoria Monet.
Deliverables included all copy on branding, stage visuals, a custom AR Instagram Story filter and numerous IG Stories and Reels.
Press coverage:
+ Hypebeast
+ Vibe
+ Refinery29
+ Rolling Stone
+ Essence
+ DesignMilk
+ Upworthy
Stats:
+ Meta won SOV among tech competitors at Art Week Miami
+ Dominated YA media landscape covering Art Week Miami
+ 9% engagement rate on creator content, almost 3x internal KPIs
I was brought on to this project to help UNICEF and Moment Factory come up with a name for an experiential music event. After many rounds of brainstorming and countless names nixed, I came up with Heart Strings - which struck a chord (sorry, had to) with everyone.
Heart Strings is a multimedia experience using interactive features, mesmerizing lighting effects, and immersive soundscapes to fuel a song amplifying the voices of children worldwide-fostering connections with child-centric causes supported by UNICEF.
This holiday season, Amazon and Oprah wanted to celebrate small businesses. We created a print campaign that played with size and scale, as well as the shopping experience complete with fun item descriptions.
Role: Writer for headlines, body copy, and Amazon product decriptions.
How many ways can you slice a word? There's an app for that.
Teen acne can be an emotional experience for teens- as well as their parents. Curology wanted to create a resource to support both on their journey- so we created this interactive microsite.
Role: Tagline writer, campaign conception.
I wrote this promo announcing the return of my two favorite dirtbags.
An FAQ series I wrote for TrueCar. I also write for TrueCar’s blog, linked below. The second post made it to Google’s first page organically in a competitive category space.
https://www.truecar.com/blog/happy-earth-day-green-driving-tips-2/
Hosted by Kevin Hart featuring Kimye, Tay Tay, Green Day, and Blue Ivay.
Where sad, real tweets are immortalized in dramatic reenactments.
We took over laundromats in NYC to promote Pepto Bismol in an unexpected but strangely relatable way.
Sex! Drugs! Williamsburg!
These Mets program inserts were created to promote Citi's sponsorship of the game.
For the urban adventurer.
Written and illustrated by me.
You can't ignore litter if it's huge.
